A Buyer’s Tale

An optimist at heart.

I wish for things in business and in the world that I may not ever get to see, but it won’t stop me from taking steps towards a life I can be proud of.

I’m no writer, so perfection is not what you’ll get on these pages. I will ask questions and share thoughts related to my experience in buying, distribution, branding, and marketing. And I will share my passion for a more effective B2B experience for all.

Let’s think and evolve so that together we can be better.

Lena Berry 6/18/20 Lena Berry 6/18/20

Should Brand Matter at Wholesale in the Pet Industry?

As buyers and sales teams in the wholsale space we may care a little less about sharing a product’s brand and their story; is that best for our retailers?